Explore all our articles, guides, case studies and analyses on digital in West Africa.
210 articles found
Past 500 product SKUs, Excel breaks. Here are the 3 relevant open-source ERPs for African SMEs in 2026, with field results and migration paths.
Shipping from Dakar/Abidjan/Lagos to Paris costs €12-45 per parcel and takes 4-15 days. Here's the field comparison DHL vs Aramex vs Bolloré for 2026 e-commerce.
Building a multi-vendor marketplace cleanly means handling vendor KYC, marketplace fees, auto payouts. Stripe Connect does it — here's the complete Next.js implementation.
A shop with 800-3000 products has untapped SEO gold. With a clean long-tail strategy, 1000 product pages can capture 60-150K monthly organic visits.
Customer reviews are the #1 conversion lever on 95% of e-commerce sites. Here's how to go from 25 to 800+ Google + Trustpilot reviews in 12 months for an African e-commerce.
Brevo (ex-Sendinblue) remains the email/automation tool best suited to Francophone Africa: pricing, FR support, Wave/OM integrations. Here are the 8 essential workflows.
Meta approves only 60-70% of submitted WhatsApp templates. Here are 2026 rules + 12 tested approved templates for e-commerce, services, health.
Zapier is expensive, Make is limited outside EU. n8n self-hosted = open-source, free, hostable Hetzner €8/month. Here's the stack to automate an African SME.
A human phone receptionist costs 350-500K XOF/month. A Claude voice AI + Vapi/Retell stack costs 50-150K XOF/month and runs 24/7. Here's the stack and the traps.
A well-configured Claude chatbot on an African SME site resolves 60-75% of visitor questions and qualifies leads before handing off to WhatsApp. Full stack and code.
An Abidjan law firm captures 30-60 new cases/month with an optimized Google profile and online booking. Method applied on 3 firms in 2025.
A Douala print shop offering instant online quotes captures 3-5× more requests than competitors. Here is the technical stack + 2026 local SEO.
The Dakar wedding market is worth 8-12 billion XOF/year. A well-ranked caterer on Google + Instagram captures 30-60 weddings/year at 1.5-4M XOF each.
Lagos = Africa's wedding photography capital. $2-5M/year market. Instagram + Google strategy to crack the top 50 and book 24 premium weddings/year.
Online coaching is exploding in Abidjan, Dakar, Douala — 60-90% of clients now prefer hybrid home coaching + WhatsApp follow-up. Here's the method to reach 50 recurring clients.
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