Practical guides, market trends and stratégies to develop your digital présence in Sénégal and West Africa.
210 articles
Past 500 product SKUs, Excel breaks. Here are the 3 relevant open-source ERPs for African SMEs in 2026, with field results and migration paths.
Shipping from Dakar/Abidjan/Lagos to Paris costs €12-45 per parcel and takes 4-15 days. Here's the field comparison DHL vs Aramex vs Bolloré for 2026 e-commerce.
Building a multi-vendor marketplace cleanly means handling vendor KYC, marketplace fees, auto payouts. Stripe Connect does it — here's the complete Next.js implementation.
A shop with 800-3000 products has untapped SEO gold. With a clean long-tail strategy, 1000 product pages can capture 60-150K monthly organic visits.
Customer reviews are the #1 conversion lever on 95% of e-commerce sites. Here's how to go from 25 to 800+ Google + Trustpilot reviews in 12 months for an African e-commerce.
Brevo (ex-Sendinblue) remains the email/automation tool best suited to Francophone Africa: pricing, FR support, Wave/OM integrations. Here are the 8 essential workflows.
Meta approves only 60-70% of submitted WhatsApp templates. Here are 2026 rules + 12 tested approved templates for e-commerce, services, health.
Zapier is expensive, Make is limited outside EU. n8n self-hosted = open-source, free, hostable Hetzner €8/month. Here's the stack to automate an African SME.
A human phone receptionist costs 350-500K XOF/month. A Claude voice AI + Vapi/Retell stack costs 50-150K XOF/month and runs 24/7. Here's the stack and the traps.
A well-configured Claude chatbot on an African SME site resolves 60-75% of visitor questions and qualifies leads before handing off to WhatsApp. Full stack and code.
An Abidjan law firm captures 30-60 new cases/month with an optimized Google profile and online booking. Method applied on 3 firms in 2025.
A Douala print shop offering instant online quotes captures 3-5× more requests than competitors. Here is the technical stack + 2026 local SEO.